An example of this can be found in his very first watch, the RM 001. After all, there is a reason why the company’s motto in the early days was: A racing machine on the wrist. So much so, in fact, that his first love was actually motor racing and watchmaking would have to be described more as love at second sight. Mille had been an absolute automobile nut since his youth. Inspiration from the world of (racing) sports These are assembled into a whole with the help of eight Torx titanium screws. First and foremost is the dominant tonneau-shaped case, consisting of three elements: the bezel, the main case body, and the case back. The now unmistakable case shape, which has become a cornerstone of the brand, was evidently already on display at the RM 001 launch. In the latter, he was in charge of the watch department, which brought him into direct contact with companies such as Renaud & Papi and other renowned Swiss component manufacturers.Īn unprecedented design: the RM 001 at it the time of its launch in 2001.īy the way, the design language of today’s Richard Mille watches, which was certainly disruptive at the time, is not something that has only emerged over the years. The Frenchman Mille studied marketing in Besançon before he held a number of remunerated positions in the watch industry, most notably at Seiko and a leading French luxury maison called Mauboussin. We therefore decided to take a look at the Richard Mille DNA, attempting to understand what makes these watches so expensive and whether they are really worth their price. However, the extroverted designs are not equally well received by everyone as a result of their controversial design language. Through a clever mix of innovation and perfect ambassador marketing, the brand has given a new face to the label “super high-end luxury watch” and has somewhat become the go-to watch brand for the world’s well-heeled (and extravagant) clientele in less than two decades. There’s a reason Richard Mille watches are dubbed “the secret billionaire’s handshake.” Before Richard Mille – the founder of the brand – no one had managed to offer such idiosyncratic creations at a five-, often six- or sometimes even seven-figure prices and with such resounding success. Richard Mille is a watch brand like no other, that goes without saying.
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